Class 11 Business Studies – Chapter 11: International Business
Part 1: Meaning, Need, Domestic vs International Business & Scope
Chapter Overview
International Business refers to all business activities that take place between two or more countries. It includes the exchange of goods, services, technology, capital, and knowledge across national borders.
With improvements in communication, transportation, and technology, countries are becoming more connected than ever before. This process is called globalisation.
1. Introduction
Earlier, most countries depended mainly on their own resources. Today, no country is completely self-sufficient. Every nation imports goods that it cannot produce efficiently and exports products in which it has an advantage.
Examples:
- India exports medicines, software, tea, and textiles.
- India imports crude oil, gold, and advanced machinery.
This increasing exchange of goods and services has made international business an important part of every country’s economy.
2. Meaning of International Business
Definition
International Business means all commercial activities carried out between people, companies, or governments located in different countries.
It includes:
- Buying and selling goods
- Providing services
- Foreign investments
- Licensing
- Franchising
- Technology transfer
Simple Definition
International Business is the exchange of goods, services, capital, technology, and knowledge across national boundaries.
International Business Includes
International Business
│
├── Trade in Goods (Exports & Imports)
├── Trade in Services
├── Foreign Investment
├── Licensing
├── Franchising
└── Overseas Production
3. Why Do Countries Engage in International Business?
Countries trade because no nation can produce everything efficiently.
Main Reasons
1. Unequal Distribution of Natural Resources
Resources are not equally available everywhere.
Example:
- Saudi Arabia has abundant oil.
- India has fertile agricultural land.
- Australia has rich mineral deposits.
Countries exchange resources through trade.
2. Difference in Labour Skills
Some countries have highly skilled workers.
Example:
- India has skilled software professionals.
- Germany is known for engineering expertise.
3. Difference in Technology
Advanced countries develop better technology.
Example:
- Japan produces advanced electronic products.
- Many developing countries import modern machinery.
4. Difference in Cost of Production
Some countries can produce goods at lower costs because of:
- Cheap labour
- Better technology
- Easy availability of raw materials
- Efficient production systems
Example:
Garments are produced cheaply in Bangladesh and exported worldwide.
5. Better Use of Resources
Countries specialise in producing goods they can make efficiently.
This increases production and reduces waste.
Flowchart
Unequal Resources
↓
Different Production Costs
↓
Specialisation
↓
International Trade
↓
Mutual Benefit
4. Domestic Business vs International Business
Meaning
Domestic Business
Business activities conducted within one country.
Example:
A company in Delhi selling products only in India.
International Business
Business activities involving two or more countries.
Example:
An Indian company exporting products to the USA.
Differences Between Domestic and International Business
| Basis | Domestic Business | International Business |
|---|---|---|
| Area | Within one country | Between different countries |
| Buyers & Sellers | Same nationality | Different nationalities |
| Currency | One currency | Multiple currencies |
| Laws | One country’s laws | Laws of many countries |
| Language | Mostly same | Different languages |
| Culture | Similar | Different cultures |
| Risk | Lower | Higher |
| Government Control | Less complicated | More regulations |
| Transportation | Easier | Longer and costlier |
| Documentation | Simple | More complex |
Detailed Differences
1. Nationality of Buyers and Sellers
Domestic:
Buyer and seller belong to the same country.
International:
Buyer and seller belong to different countries.
2. Stakeholders
Domestic:
Employees, suppliers, and customers usually belong to one country.
International:
Stakeholders belong to different nations.
3. Mobility of Factors of Production
Domestic:
Labour and capital move easily.
International:
Movement is restricted because of visas, laws, and regulations.
4. Customer Preferences
Domestic:
Customer preferences are relatively similar.
International:
Preferences vary because of language, religion, customs, and lifestyle.
Example:
- Indians prefer spicy food.
- Europeans generally prefer milder flavours.
5. Business Practices
Domestic:
Business customs are mostly uniform.
International:
Business practices differ across countries.
6. Political Environment
Domestic:
One government.
International:
Different governments with different policies.
Political changes can affect trade.
7. Business Regulations
International business must follow:
- Import rules
- Export rules
- Customs laws
- Taxation
- Foreign exchange regulations
8. Currency
Domestic:
Single currency.
International:
Different currencies.
Exchange rate changes create additional risks.
Memory Trick
N S M C B P R C
Remember:
“New Students Make Clever Business Plans Really Carefully.”
N → Nationality
S → Stakeholders
M → Mobility
C → Customers
B → Business Practices
P → Political System
R → Regulations
C → Currency
5. Scope of International Business
International business is broader than international trade.
It includes all cross-border commercial activities.
Scope
International Business
│
├── Merchandise Exports
├── Merchandise Imports
├── Service Exports
├── Service Imports
├── Licensing
├── Franchising
└── Foreign Investment
A. Merchandise Exports and Imports
Merchandise means physical goods.
Examples:
- Clothes
- Cars
- Furniture
- Mobile phones
Export
Selling goods to another country.
Example:
India exports tea.
Import
Buying goods from another country.
Example:
India imports crude oil.
B. Service Exports and Imports
Services are intangible products.
Examples include:
- Tourism
- Banking
- Insurance
- Transportation
- Education
- Consultancy
- Information Technology (IT)
- Communication
- Advertising
Example:
An Indian software company providing services to a US client is exporting services.
C. Licensing
Licensing means allowing another company to use:
- Patent
- Trademark
- Copyright
- Technology
in exchange for a fee called royalty.
Example
A company allows a foreign manufacturer to produce its product using its patented technology.
D. Franchising
Franchising is similar to licensing but mainly applies to service businesses.
The franchisor allows another business to operate under its brand name and business model.
Examples include many international restaurant and retail chains.
E. Foreign Investment
Foreign investment means investing money in another country.
There are two types:
1. Foreign Direct Investment (FDI)
The investor has ownership and control over the business.
Example:
Setting up a factory in another country.
2. Portfolio Investment
Investment is made by purchasing shares, bonds, or securities without taking control of management.
Scope Summary Table
| Activity | Meaning |
|---|---|
| Merchandise Export | Selling goods abroad |
| Merchandise Import | Buying goods from abroad |
| Service Export | Providing services to foreign customers |
| Service Import | Receiving services from foreign providers |
| Licensing | Allowing use of patents or trademarks for a fee |
| Franchising | Allowing use of a business model and brand |
| Foreign Investment | Investing money in businesses located abroad |
One-Page Revision
International Business
Business conducted across national borders.
Reasons
- Unequal resources
- Different labour skills
- Different technology
- Lower production costs
- Better utilisation of resources
- Specialisation
Domestic vs International
- Nationality
- Stakeholders
- Mobility
- Customers
- Business practices
- Political system
- Regulations
- Currency
Scope
- Export of goods
- Import of goods
- Export of services
- Import of services
- Licensing
- Franchising
- Foreign investment
Important Exam Questions
1-Mark
- Define international business.
- What is merchandise export?
- What is invisible trade?
- What is licensing?
- What is franchising?
- Define FDI.
- Define portfolio investment.
3-Mark
- State any three reasons for international business.
- Differentiate between domestic and international business (any three points).
- Explain the scope of international business.
5-Mark
- Explain the major differences between domestic and international business.
- Discuss the scope of international business with suitable examples.
- Why do countries engage in international business? Explain.
Part 2: Benefits of International Business & Modes of Entry
6. Benefits of International Business
Although international business involves more risk and legal formalities than domestic business, it provides significant benefits to both countries and business firms.
Benefits to Countries
1. Earning Foreign Exchange
Exports help a country earn foreign currency (such as US Dollars, Euros, etc.).
Foreign exchange is used to:
- Import essential goods
- Buy advanced technology
- Purchase machinery
- Pay international debts
Example:
India earns foreign exchange by exporting software, medicines, tea, and textiles.
2. Better Utilisation of Resources
Every country has different resources.
International trade allows countries to specialise in producing goods they can make efficiently and import the rest.
Result
- Less wastage
- Higher production
- Lower costs
3. Economic Growth
International trade increases production.
Higher production leads to:
- More industries
- More investments
- Higher GDP
- Faster economic development
4. Employment Generation
Export industries require more workers.
This creates employment in:
- Manufacturing
- Agriculture
- IT sector
- Transportation
- Banking
- Tourism
5. Higher Standard of Living
Consumers get:
- Better quality products
- Greater variety
- Latest technology
- Competitive prices
Example:
People in India can purchase imported laptops, cars, medicines, and electronics.
Flowchart
International Business
↓
Higher Production
↓
More Employment
↓
Higher Income
↓
Better Standard of Living
Benefits to Business Firms
1. Higher Profits
International markets often offer:
- Larger customer base
- Better selling prices
- Increased sales
This results in higher profits.
2. Better Capacity Utilisation
Sometimes factories cannot sell all their products in the domestic market.
Exporting helps firms use their unused production capacity efficiently.
Example:
A textile factory producing 10,000 shirts but selling only 7,000 in India can export the remaining 3,000 shirts.
3. Growth Opportunities
Domestic markets may become saturated.
International markets provide opportunities to:
- Increase sales
- Expand operations
- Reach new customers
4. Escape from Domestic Competition
Competition within one country can reduce profits.
Selling in foreign markets allows firms to enter less competitive markets.
5. Better Business Vision
International exposure helps firms:
- Learn new technologies
- Improve management
- Understand global markets
- Increase innovation
Summary Table
| Benefits to Countries | Benefits to Firms |
|---|---|
| Earn foreign exchange | Higher profits |
| Better use of resources | Better use of capacity |
| Economic growth | Business expansion |
| Employment generation | Reduced dependence on domestic market |
| Better standard of living | Improved global image |
Memory Trick
Remember:
F R G E S
“Friendly Rabbits Grow Every Spring.”
F → Foreign exchange
R → Resource utilisation
G → Growth
E → Employment
S → Standard of living
7. Modes of Entry into International Business
A company can enter foreign markets in different ways.
The choice depends on:
- Investment capacity
- Risk
- Government policies
- Nature of products
- Long-term objectives
Major Modes
Modes of Entry
│
├── Exporting & Importing
├── Contract Manufacturing
├── Licensing
├── Franchising
├── Joint Venture
└── Wholly Owned Subsidiary
1. Exporting and Importing
Export
Selling goods or services to another country.
Import
Purchasing goods or services from another country.
This is the simplest and most common method of entering international markets.
Types of Exporting
A. Direct Exporting
The company directly sells products to foreign customers.
Features:
- Greater control
- Higher profits
- More responsibility
B. Indirect Exporting
The company sells through export houses or agents.
Features:
- Easier
- Less risk
- Lower profits
Advantages
- Easy to start
- Low investment
- Lower risk
- Suitable for beginners
- No need to establish factories abroad
Limitations
- High transportation cost
- Customs duties increase cost
- Limited contact with customers
- Import restrictions may reduce exports
2. Contract Manufacturing
Meaning
A foreign company hires a local manufacturer to produce goods according to its specifications.
The foreign company sells these goods under its own brand.
Example:
Many international brands get garments, shoes, and electronics manufactured in countries with lower production costs.
Advantages
- Low investment
- Low risk
- Lower production cost
- Efficient use of existing factories
- Creates employment in host country
Limitations
- Quality may vary
- Less control over production
- Local manufacturer cannot freely sell the products
- Possibility of delays
3. Licensing
Meaning
Licensing is an agreement in which one company allows another company to use its:
- Patent
- Trademark
- Technology
- Copyright
in return for a payment called Royalty.
Parties
Licensor → Gives permission
Licensee → Receives permission
Example
A pharmaceutical company allows another company to manufacture its patented medicine.
Advantages
- Very little investment
- Low risk
- Regular royalty income
- Local partner understands the market
- Protection through legal agreement
Limitations
- Technology may be copied
- Trade secrets may leak
- Possible disputes over royalty
- Difficult to maintain quality standards
4. Franchising
Meaning
Franchising is similar to licensing but mainly applies to service businesses.
The franchisor allows another party to use:
- Brand name
- Business model
- Operating methods
Parties
Franchisor → Owner of brand
Franchisee → Local operator
Examples
International restaurant, retail, education, and hospitality chains often expand using franchising.
Advantages
- Fast business expansion
- Low investment
- Local knowledge
- Reduced risk
Limitations
- Less control
- Reputation depends on franchisee
- Conflicts over business standards
Difference Between Licensing and Franchising
| Licensing | Franchising |
|---|---|
| Mainly used for products | Mainly used for services |
| Transfers technology | Transfers complete business system |
| Less control | More control by franchisor |
| Royalty is paid | Franchise fee and royalty are paid |
5. Joint Venture
Meaning
A Joint Venture is a business owned jointly by two or more companies from different countries.
Both partners:
- Invest money
- Share profits
- Share risks
- Participate in management
Ways to Form a Joint Venture
- Foreign company buys shares in a local company.
- Local company buys shares in a foreign company.
- Both create a new company together.
Advantages
- Shared investment
- Shared risks
- Access to local market knowledge
- Easier government approval
- Better use of technology and resources
Limitations
- Differences in management decisions
- Conflicts between partners
- Sharing of technology may create future competition
6. Wholly Owned Subsidiary
Meaning
A foreign company owns 100% of the business in another country.
The parent company has complete ownership and control.
Ways to Establish
A. Greenfield Venture
Setting up a completely new factory or business in another country.
B. Acquisition
Buying an existing company in another country.
Advantages
- Full control
- Complete profit
- Better protection of technology
- Strong company image
Limitations
- Very high investment
- High financial risk
- Political risk
- Not suitable for small firms
Comparison of Modes of Entry
| Mode | Investment | Risk | Control |
|---|---|---|---|
| Exporting | Low | Low | Low |
| Contract Manufacturing | Low | Low | Moderate |
| Licensing | Very Low | Very Low | Low |
| Franchising | Low | Low | Moderate |
| Joint Venture | Medium | Medium | Shared |
| Wholly Owned Subsidiary | Very High | Very High | Full |
Flowchart
Lowest Investment
↓
Exporting
↓
Contract Manufacturing
↓
Licensing
↓
Franchising
↓
Joint Venture
↓
Wholly Owned Subsidiary
Highest Investment
One-Page Revision
Benefits to Countries
- Foreign exchange
- Better resource use
- Economic growth
- Employment
- Higher standard of living
Benefits to Firms
- Higher profits
- Better capacity utilisation
- Business expansion
- Reduced domestic competition
- Better business vision
Modes of Entry
- Exporting
- Contract Manufacturing
- Licensing
- Franchising
- Joint Venture
- Wholly Owned Subsidiary
Memory Tricks
Benefits to Countries
FREGS
F → Foreign exchange
R → Resource utilisation
E → Employment
G → Growth
S → Standard of living
Modes of Entry
ECLFJW
“Every Child Learns Fast Just Weekly.”
- E → Exporting
- C → Contract Manufacturing
- L → Licensing
- F → Franchising
- J → Joint Venture
- W → Wholly Owned Subsidiary
Important Exam Questions
1-Mark
- What is contract manufacturing?
- Define licensing.
- What is franchising?
- Define joint venture.
- What is a wholly owned subsidiary?
- What is royalty?
3-Mark
- State three benefits of international business to countries.
- Explain any three advantages of exporting.
- Distinguish between licensing and franchising.
- State three advantages of joint ventures.
5-Mark
- Explain the benefits of international business to firms and countries.
- Explain the various modes of entry into international business.
- Compare exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries.
Part 3: Export Procedure, Import Procedure & Important Documents
8. Export Procedure
Meaning
Export procedure refers to the series of legal and business steps followed by an exporter to send goods from one country to another.
International trade involves customs laws, foreign exchange regulations, banking procedures, and documentation. Therefore, exporting is more complex than selling goods within a country.
Flowchart: Export Procedure
Trade Enquiry
↓
Quotation (Proforma Invoice)
↓
Export Order (Indent)
↓
Letter of Credit
↓
Export Licence & IEC
↓
Pre-shipment Finance
↓
Production/Procurement
↓
Pre-shipment Inspection
↓
Excise Clearance
↓
Certificate of Origin
↓
Shipping Space Reservation
↓
Packing & Forwarding
↓
Insurance
↓
Customs Clearance
↓
Mate's Receipt
↓
Bill of Lading
↓
Invoice Preparation
↓
Payment Collection
Step 1: Trade Enquiry
The importer first asks different exporters for information about:
- Price
- Quality
- Quantity
- Delivery terms
- Payment terms
This request is called a Trade Enquiry.
Step 2: Quotation (Proforma Invoice)
The exporter replies by sending a Proforma Invoice.
It contains:
- Price
- Quantity
- Quality
- Packing details
- Delivery terms
- Payment terms
A Proforma Invoice is not the final bill—it is only an offer.
Step 3: Receipt of Order (Indent)
If the buyer agrees to the quotation, an Export Order (also called an Indent) is placed.
The order includes:
- Product details
- Quantity
- Price
- Delivery schedule
- Packing instructions
Step 4: Assessing Creditworthiness & Letter of Credit (LC)
The exporter checks whether the importer is financially reliable.
To reduce the risk of non-payment, the exporter asks for a Letter of Credit (LC).
Letter of Credit (LC)
A Letter of Credit is a guarantee issued by the importer’s bank stating that payment will be made to the exporter if all conditions are fulfilled.
Importance
- Safe payment
- Reduces financial risk
- Most common payment method in international trade
Step 5: Obtaining Export Licence
Before exporting, the exporter must complete legal formalities.
Requirements
- Open a bank account
- Obtain Import Export Code (IEC)
- Register with Export Promotion Council
- Register with Export Credit Guarantee Corporation (ECGC)
Import Export Code (IEC)
A unique code issued by the government that is compulsory for import and export businesses.
Without an IEC, international trade cannot normally be carried out.
ECGC
Export Credit Guarantee Corporation (ECGC) protects exporters against the risk of non-payment by foreign buyers.
Step 6: Pre-shipment Finance
Banks provide short-term loans to exporters before shipment.
This money is used for:
- Buying raw materials
- Manufacturing
- Packaging
- Transportation
Step 7: Production or Procurement
The exporter:
- Manufactures goods, or
- Purchases them from suppliers
The goods must match the importer’s specifications.
Step 8: Pre-shipment Inspection
Certain products must be inspected by authorised agencies before export.
Purpose:
- Ensure quality
- Meet international standards
- Protect India’s export reputation
After inspection, an Inspection Certificate is issued.
Step 9: Excise Clearance
Earlier, manufacturers had to obtain excise clearance before exporting.
Many export goods receive exemption or refund of duties to encourage exports.
Duty Drawback
Duty Drawback means the refund of duties paid on materials used in manufacturing export goods.
Purpose:
- Reduce export cost
- Increase international competitiveness
Step 10: Certificate of Origin
This certificate confirms that the goods were manufactured in a particular country.
Importance
- Helps obtain tariff concessions
- Required by many importing countries
- Proves the country of manufacture
Step 11: Reservation of Shipping Space
The exporter books space with a shipping company.
After booking, the shipping company issues a Shipping Order.
Step 12: Packing and Forwarding
Goods are:
- Properly packed
- Labelled
- Marked
Information on packages includes:
- Importer’s name
- Exporter’s name
- Country of origin
- Weight
- Port of destination
Goods are then transported to the port.
Step 13: Insurance
Goods are insured against risks like:
- Fire
- Theft
- Sea accidents
- Damage during transportation
Insurance protects the exporter from financial losses.
Step 14: Customs Clearance
Before shipment, customs authorities verify the goods.
The exporter submits a Shipping Bill, which is the main document required for export clearance.
Step 15: Mate’s Receipt
After goods are loaded onto the ship, the ship’s officer issues a Mate’s Receipt.
It confirms:
- Goods received
- Ship name
- Loading date
- Condition of goods
Step 16: Bill of Lading
The shipping company issues a Bill of Lading.
It serves as:
- Receipt of goods
- Evidence of shipment
- Document of title
For air transport, this is called an Airway Bill.
Step 17: Invoice and Payment
The exporter prepares the final invoice.
Required documents are sent to the importer through the bank.
Payment is received according to the agreed method.
9. Import Procedure
Import procedure is the process followed to bring goods into a country.
Flowchart
Trade Enquiry
↓
Proforma Invoice
↓
Import Licence (if required)
↓
Foreign Exchange
↓
Letter of Credit
↓
Finance Arrangement
↓
Shipment Advice
↓
Import Documents
↓
Arrival of Goods
↓
Customs Clearance
↓
Payment of Duty
↓
Delivery of Goods
Step 1: Trade Enquiry
The importer contacts foreign suppliers to obtain information regarding:
- Price
- Quality
- Delivery
- Payment
Step 2: Proforma Invoice
The exporter sends a Proforma Invoice.
The importer studies the offer before placing the order.
Step 3: Import Licence
Some products require an import licence.
The importer also needs an Import Export Code (IEC).
Step 4: Foreign Exchange
Payment to foreign suppliers must be made in foreign currency.
The importer obtains foreign exchange through an authorised bank.
Step 5: Letter of Credit
The importer requests the bank to issue a Letter of Credit to assure payment to the exporter.
Step 6: Finance Arrangement
The importer arranges funds before goods arrive to avoid delays and penalties.
Step 7: Shipment Advice
After dispatching the goods, the exporter sends a Shipment Advice.
It includes:
- Ship name
- Invoice number
- Date of shipment
- Description of goods
Step 8: Retirement of Import Documents
The importer receives documents from the bank after making payment or accepting the bill of exchange.
Step 9: Arrival of Goods
Goods arrive at the destination port.
The shipping company informs the importer.
Step 10: Customs Clearance
The importer submits documents and pays customs duty.
Customs officers inspect the goods before release.
Step 11: Delivery of Goods
After customs clearance and payment of charges, the importer takes possession of the goods.
10. Important Export Documents
1. Proforma Invoice
A quotation sent by the exporter before the order is confirmed.
2. Commercial Invoice
The final bill showing:
- Quantity
- Price
- Total amount
- Payment details
3. Packing List
Contains details about:
- Number of packages
- Contents
- Weight
- Packing method
4. Certificate of Origin
Certifies the country where goods were produced.
5. Inspection Certificate
Confirms that the goods meet quality standards.
6. Shipping Bill
The main customs document for export.
Without it, goods cannot be exported.
7. Shipping Order
Issued by the shipping company allowing goods to be loaded.
8. Mate’s Receipt
Issued after goods are loaded onto the ship.
9. Bill of Lading
Issued by the shipping company.
Functions:
- Receipt of goods
- Proof of shipment
- Document of ownership
10. Airway Bill
Used instead of a Bill of Lading for air transport.
11. Marine Insurance Policy
Protects goods against losses during sea transport.
12. Letter of Credit
Guarantees payment by the importer’s bank.
13. Bill of Exchange
A written order by the exporter asking the importer to pay a specified amount.
Types
Sight Draft
Payment is made immediately.
Usance Draft
Payment is made after a specified period.
14. Bank Certificate of Payment
Confirms that payment has been received according to foreign exchange regulations.
Summary Table of Important Documents
| Document | Purpose |
|---|---|
| Proforma Invoice | Quotation |
| Commercial Invoice | Final bill |
| Packing List | Package details |
| Certificate of Origin | Country of manufacture |
| Inspection Certificate | Quality proof |
| Shipping Bill | Customs permission |
| Shipping Order | Permission to load |
| Mate’s Receipt | Goods loaded |
| Bill of Lading | Receipt + Title of goods |
| Airway Bill | Receipt for air transport |
| Marine Insurance Policy | Insurance protection |
| Letter of Credit | Payment guarantee |
| Bill of Exchange | Payment order |
| Bank Certificate of Payment | Proof of payment |
One-Page Revision
Export Procedure (Mnemonic)
T Q O L E P P I E C S P I C M B I P
Think Quick! Our Lovely Export Process Produces Internationally Excellent Customer Satisfaction, Packing, Insurance, Customs, Mate’s Receipt, Bill of Lading, Invoice, Payment.
Import Procedure (Mnemonic)
T P I F L F S I A C D
“The Patient Importer Finds Lovely Fresh Supplies In All Cities Daily.”
- Trade Enquiry
- Proforma Invoice
- Import Licence
- Foreign Exchange
- Letter of Credit
- Finance
- Shipment Advice
- Import Documents
- Arrival
- Customs
- Delivery
Important Exam Questions
1-Mark
- What is a Letter of Credit?
- Define Shipping Bill.
- What is a Bill of Lading?
- What is Duty Drawback?
- What is a Proforma Invoice?
- Define Certificate of Origin.
- What is a Mate’s Receipt?
3-Mark
- Explain the importance of the Letter of Credit.
- State any three export documents.
- Explain the need for pre-shipment inspection.
- Differentiate between a Bill of Lading and an Airway Bill.
5-Mark
- Explain the export procedure in sequence.
- Explain the import procedure.
- Discuss the important documents used in international trade.
- Differentiate between export and import procedures.
Part 4: International Institutions, Export Promotion, WTO, IMF, World Bank & Final Revision
11. Export Promotion
Meaning
Export promotion refers to the efforts made by the government to encourage businesses to sell their products and services in international markets.
Exports help a country by:
- Increasing foreign exchange earnings
- Creating employment
- Increasing production
- Improving economic growth
Need for Export Promotion
1. To Increase Foreign Exchange
Exports bring foreign currency into the country.
Foreign exchange helps in:
- Paying for imports
- Purchasing technology
- Developing industries
2. To Improve Balance of Payments
A country must maintain a balance between:
- Money received from exports
- Money spent on imports
Increasing exports helps reduce trade deficits.
3. To Encourage Industries
Export opportunities motivate firms to:
- Increase production
- Improve quality
- Adopt new technology
4. To Create Employment
Export industries require more workers, creating jobs.
Measures for Export Promotion
The government uses various methods to encourage exports.
1. Export Promotion Councils (EPCs)
Export Promotion Councils are organisations established to promote exports of different products.
They provide:
- Market information
- Guidance to exporters
- Training
- Assistance in export procedures
Examples:
- Engineering Export Promotion Council
- Apparel Export Promotion Council
2. Export-Oriented Units (EOUs)
These are companies established mainly for producing goods for export.
Features:
- Produce mainly for foreign markets
- Receive certain government benefits
- Help increase exports
3. Special Economic Zones (SEZs)
Meaning
SEZs are specially developed areas where businesses receive better facilities and incentives for export activities.
Features
- Better infrastructure
- Tax benefits
- Easier regulations
- Support for foreign investment
Objectives
- Increase exports
- Attract foreign investment
- Create employment
- Develop industries
4. Duty Drawback Scheme
Meaning
Duty drawback is the refund of duties paid on imported materials used in manufacturing export goods.
Purpose:
- Reduce production cost
- Make Indian exports competitive
5. Financial Assistance
Exporters receive financial support through:
- Banks
- Government agencies
- Export credit institutions
12. Export Credit and Guarantee Corporation (ECGC)
Meaning
ECGC is an organisation that provides insurance protection to exporters against risks of non-payment.
Functions
1. Protects Exporters
It protects against:
- Commercial risks
- Political risks
2. Provides Confidence
Exporters can sell goods internationally without fear of payment failure.
3. Helps Obtain Finance
Banks are more willing to provide loans to exporters protected by ECGC.
13. International Business Organisations
International business requires cooperation among countries.
Several international organisations help in promoting global trade and economic development.
Important organisations:
- World Trade Organization (WTO)
- International Monetary Fund (IMF)
- World Bank
14. World Trade Organization (WTO)
Meaning
The World Trade Organization is an international organisation that regulates and promotes trade between countries.
It started functioning in 1995 and replaced the General Agreement on Tariffs and Trade (GATT).
Objectives of WTO
1. Promote Free Trade
WTO encourages countries to reduce trade barriers.
2. Remove Restrictions
It works to reduce:
- Import restrictions
- Unfair trade practices
- Excessive tariffs
3. Encourage Economic Growth
Free trade helps countries increase production and income.
4. Ensure Fair Competition
WTO provides rules to prevent unfair trade practices.
5. Settlement of Trade Disputes
WTO provides a platform to solve disputes between countries.
Functions of WTO
1. Administration of Trade Agreements
WTO manages international trade agreements.
2. Forum for Trade Negotiations
Countries discuss and negotiate trade issues.
3. Settlement of Disputes
WTO helps solve conflicts related to international trade.
4. Monitoring Trade Policies
It reviews trade policies of member countries.
5. Technical Assistance
WTO helps developing countries understand international trade rules.
Principles of WTO
1. Non-discrimination
All member countries should be treated fairly.
2. Free Trade
Trade barriers should be reduced.
3. Predictability
Countries should maintain stable trade policies.
4. Fair Competition
Countries should compete fairly.
5. Special Treatment for Developing Countries
Developing nations receive additional support.
Advantages of WTO
- Increases global trade
- Provides common trade rules
- Reduces trade conflicts
- Helps developing countries participate in world trade
Limitations of WTO
1. Developed Countries Have More Influence
Powerful economies often dominate decisions.
2. Difficult for Developing Countries
Small countries may find it difficult to compete.
3. Trade Conflicts Continue
Some disputes remain unresolved.
15. International Monetary Fund (IMF)
Meaning
The International Monetary Fund is an international organisation created to promote monetary cooperation and financial stability among countries.
It was established in 1944.
Objectives of IMF
1. Promote International Monetary Cooperation
IMF encourages cooperation among countries regarding currency and payments.
2. Maintain Exchange Rate Stability
It helps reduce extreme changes in currency values.
3. Provide Financial Assistance
IMF provides loans to countries facing financial problems.
4. Promote International Trade
It encourages expansion of global trade.
5. Support Economic Growth
IMF helps countries improve economic conditions.
Functions of IMF
- Provides financial support
- Gives economic advice
- Helps manage foreign exchange problems
- Promotes stable international payment systems
16. World Bank
Meaning
The World Bank is an international financial institution that provides loans and assistance for economic development.
Objectives of World Bank
1. Reduce Poverty
It supports projects that improve living standards.
2. Economic Development
It finances:
- Infrastructure
- Education
- Health
- Agriculture
3. Support Developing Countries
It provides financial and technical assistance.
Functions of World Bank
- Provides long-term loans
- Supports development projects
- Helps improve infrastructure
- Encourages investment
Difference Between WTO, IMF and World Bank
| Basis | WTO | IMF | World Bank |
|---|---|---|---|
| Main Area | International trade | Monetary stability | Economic development |
| Established | 1995 | 1944 | 1944 |
| Main Work | Trade rules | Financial assistance | Development loans |
| Focus | Trade between nations | Currency and payments | Development projects |
17. Complete Chapter Revision
International Business
Business activities conducted between different countries.
Reasons for International Business
- Unequal resources
- Difference in technology
- Different production costs
- Specialisation
- Better resource utilisation
Benefits
For Countries
- Foreign exchange
- Economic growth
- Employment
- Better standard of living
For Firms
- Higher profits
- Market expansion
- Better capacity utilisation
- Global recognition
Modes of Entry
- Exporting
- Contract Manufacturing
- Licensing
- Franchising
- Joint Venture
- Wholly Owned Subsidiary
Export Procedure
Trade enquiry → Quotation → Order → Letter of Credit → Licence → Finance → Production → Inspection → Packing → Insurance → Customs → Shipment → Payment
Import Procedure
Trade enquiry → Licence → Foreign Exchange → Letter of Credit → Shipment → Documents → Customs Clearance → Delivery
Important Documents
Goods Related
- Invoice
- Packing List
- Certificate of Origin
- Inspection Certificate
Shipment Related
- Shipping Bill
- Mate’s Receipt
- Bill of Lading
- Airway Bill
- Insurance Policy
Payment Related
- Letter of Credit
- Bill of Exchange
- Bank Certificate of Payment
Important Definitions for Exams
International Business
Exchange of goods, services, capital, and technology between countries.
Export
Selling goods and services to another country.
Import
Buying goods and services from another country.
Licensing
Permission given to use technology, patent, or trademark for a fee.
Franchising
Permission to use a brand name and business model.
Joint Venture
A business owned jointly by two or more independent firms.
Wholly Owned Subsidiary
A foreign business fully owned by the parent company.
Letter of Credit
A bank guarantee assuring payment to exporters.
Bill of Lading
A document issued by a shipping company acknowledging receipt of goods.
Most Important Board Exam Questions
Short Answer
- Define international business.
- Explain the meaning of licensing.
- What is a joint venture?
- What is WTO?
- State two functions of IMF.
- What is SEZ?
Long Answer
- Explain different modes of entry into international business.
- Explain the export procedure.
- Explain important documents used in international trade.
- Explain objectives and functions of WTO.
- Differentiate between WTO, IMF, and World Bank.
- Explain benefits of international business.
Chapter Memory Map
INTERNATIONAL BUSINESS
|
--------------------------------
| |
Concepts Operations
| |
Meaning & Scope Export-Import
| |
Benefits Documents
|
Modes of Entry
|
International Organisations
(WTO, IMF, World Bank)
A. Multiple Choice Questions (MCQs)
1. International business refers to business activities conducted:
A. Within a city
B. Within one country
C. Between two or more countries
D. Only by government organisations
Answer: C
2. Which of the following is NOT a part of international business?
A. Export of goods
B. Import of services
C. Foreign investment
D. Selling goods within the same city
Answer: D
3. Selling goods to another country is called:
A. Import
B. Export
C. Licensing
D. Franchising
Answer: B
4. Buying goods from another country is known as:
A. Export
B. Import
C. Investment
D. Production
Answer: B
5. The main reason for international trade is:
A. Countries are completely self-sufficient
B. Equal distribution of resources
C. Unequal distribution of resources
D. No differences among countries
Answer: C
6. Which of the following creates additional risk in international business?
A. Single currency
B. Different currencies
C. Same laws
D. Same culture
Answer: B
7. Domestic business is conducted:
A. Across borders
B. Within the boundaries of a country
C. Between continents only
D. Only through exports
Answer: B
8. Which is a feature of international business?
A. One currency
B. One legal system
C. Different political environments
D. Same customer preferences
Answer: C
9. The document containing price and terms of export is:
A. Bill of lading
B. Proforma invoice
C. Shipping bill
D. Mate’s receipt
Answer: B
10. Permission to use patents and trademarks is called:
A. Exporting
B. Licensing
C. Importing
D. Outsourcing
Answer: B
Modes of Entry MCQs
11. The simplest method of entering international markets is:
A. Joint venture
B. Exporting
C. Wholly owned subsidiary
D. Acquisition
Answer: B
12. Contract manufacturing means:
A. Selling directly abroad
B. Hiring foreign companies to produce goods
C. Buying shares abroad
D. Opening a branch abroad
Answer: B
13. Payment received by a licensor is called:
A. Dividend
B. Salary
C. Royalty
D. Interest
Answer: C
14. Licensing mainly involves:
A. Complete ownership transfer
B. Permission to use technology or brand
C. Importing goods
D. Government control
Answer: B
15. Franchising is mainly related to:
A. Agriculture
B. Service businesses
C. Mining
D. Manufacturing only
Answer: B
16. The owner of a franchise is called:
A. Franchisee
B. Franchisor
C. Licensee
D. Importer
Answer: B
17. A company that receives rights under licensing is called:
A. Licensor
B. Licensee
C. Franchisor
D. Exporter
Answer: B
18. A joint venture involves:
A. Single ownership
B. Joint ownership by two or more firms
C. No investment
D. Government ownership only
Answer: B
19. A wholly owned subsidiary requires:
A. 10% investment
B. 25% investment
C. 50% investment
D. 100% investment
Answer: D
20. Setting up a completely new business abroad is called:
A. Licensing
B. Greenfield venture
C. Franchising
D. Exporting
Answer: B
Export Procedure MCQs
21. The first step in export procedure is:
A. Insurance
B. Trade enquiry
C. Shipment
D. Customs clearance
Answer: B
22. Exporter sends ______ in response to trade enquiry.
A. Bill of exchange
B. Proforma invoice
C. Shipping bill
D. Insurance policy
Answer: B
23. Letter of Credit is issued by:
A. Exporter
B. Importer’s bank
C. Government
D. Transport company
Answer: B
24. IEC stands for:
A. International Export Certificate
B. Import Export Code
C. Indian Export Company
D. International Exchange Code
Answer: B
25. ECGC provides protection against:
A. Production loss
B. Payment risks
C. Labour problems
D. Transport costs
Answer: B
26. Finance obtained before shipment is called:
A. Post-shipment finance
B. Pre-shipment finance
C. Foreign finance
D. Trade finance
Answer: B
27. Shipping Bill is required for:
A. Import clearance
B. Export customs clearance
C. Payment collection
D. Insurance claim
Answer: B
28. Certificate of Origin shows:
A. Price of goods
B. Country of manufacture
C. Quantity of goods
D. Insurance amount
Answer: B
29. Duty drawback means:
A. Increase in duty
B. Refund of duties paid
C. Export tax
D. Import restriction
Answer: B
30. Bill of Lading is issued by:
A. Bank
B. Shipping company
C. Export council
D. Government
Answer: B
Import Procedure MCQs
31. Import trade means:
A. Selling goods abroad
B. Buying goods from abroad
C. Producing goods locally
D. Transporting goods
Answer: B
32. Importer needs foreign exchange because:
A. Exporters accept only foreign currency
B. Import payments are usually made in foreign currency
C. Government demands it
D. It reduces taxes
Answer: B
33. Customs clearance is required:
A. Before manufacturing
B. Before receiving imported goods
C. Before export order
D. Before licensing
Answer: B
International Organisations MCQs
34. WTO was established in:
A. 1944
B. 1995
C. 2000
D. 2010
Answer: B
35. WTO replaced:
A. IMF
B. World Bank
C. GATT
D. ECGC
Answer: C
36. WTO deals mainly with:
A. International trade
B. Health
C. Education
D. Currency printing
Answer: A
37. IMF mainly works for:
A. Trade promotion
B. Monetary stability
C. Industrial production
D. Transport development
Answer: B
38. World Bank provides:
A. Short-term consumer loans
B. Development assistance
C. Export licences
D. Insurance services
Answer: B
B. Fill in the Blanks
- International business involves exchange across ______ boundaries.
Answer: national - Selling goods to another country is called ______.
Answer: export - Buying goods from another country is called ______.
Answer: import - Payment received under licensing is called ______.
Answer: royalty - The owner of a franchise is called a ______.
Answer: franchisor - The person receiving franchise rights is called a ______.
Answer: franchisee - IEC stands for ______.
Answer: Import Export Code - ECGC protects exporters against ______ risks.
Answer: payment - A document issued by shipping company is called ______.
Answer: Bill of Lading - WTO started functioning in ______.
Answer: 1995 - IMF was established in ______.
Answer: 1944 - SEZ stands for ______.
Answer: Special Economic Zone - Refund of duties paid on export goods is called ______.
Answer: duty drawback - A guarantee of payment issued by bank is called ______.
Answer: Letter of Credit - A new business established abroad is called a ______ venture.
Answer: greenfield
C. True or False
- International business takes place within one country only.
❌ False - Export means selling goods abroad.
✅ True - Import requires foreign exchange.
✅ True - Licensing involves transfer of ownership.
❌ False - Franchising is mainly used in service businesses.
✅ True - Joint ventures involve shared ownership.
✅ True - Wholly owned subsidiaries require 100% investment.
✅ True - WTO was established before GATT.
❌ False - Letter of Credit reduces payment risk.
✅ True - Bill of Lading is issued by banks.
❌ False
D. Match the Following
| Column A | Column B |
|---|---|
| Licensing | Royalty |
| Franchising | Service business |
| WTO | International trade |
| IMF | Monetary stability |
| World Bank | Development loans |
| ECGC | Export insurance |
| Bill of Lading | Shipping document |
| IEC | Export-import registration |
E. Assertion and Reason Questions
1. Assertion:
International business is riskier than domestic business.
Reason:
It involves different currencies, laws and political environments.
Answer: Both Assertion and Reason are true, and Reason correctly explains Assertion.
2. Assertion:
Licensing requires less investment.
Reason:
The licensee establishes the business in a foreign country.
Answer: Both are true and Reason explains Assertion.
3. Assertion:
Wholly owned subsidiaries provide complete control.
Reason:
The parent company owns 100% equity.
Answer: Both are true and Reason explains Assertion.
F. Case-Based Questions
Case 1
A company allows a foreign firm to manufacture products using its patent. The foreign firm pays fees for this permission.
Questions:
- Identify the mode of entry.
Answer: Licensing
- What is the payment called?
Answer: Royalty
- Who gives permission?
Answer: Licensor
Case 2
A restaurant chain allows another company to operate using its brand name and business methods.
Questions:
- Identify the method.
Answer: Franchising
- Who owns the brand?
Answer: Franchisor
- Who operates the local business?
Answer: Franchisee
Case 3
A company establishes a factory abroad with complete ownership.
Questions:
- Identify the mode.
Answer: Wholly owned subsidiary
- How much investment does the company make?
Answer: 100%
- State one advantage.
Answer: Complete control over operations
G. Very Short Answer Questions
- Define export.
- Define import.
- What is royalty?
- What is IEC?
- What is ECGC?
- Define joint venture.
- What is a greenfield venture?
- What is WTO?
- What is IMF?
- What is SEZ?